Backlinks are one of the most important factors for SEO. They are links from other websites that point to your website, signaling to search engines that your content is valuable, relevant, and trustworthy. The more quality backlinks you have, the higher your website will rank in Google and other search engines.

But how do you get backlinks? It’s not enough to just create great content and hope that others will link to it. You need to actively promote your content and reach out to potential link sources. You also need to be creative and use different strategies to stand out from the crowd.

In this article, I’ll share with you five creative and effective strategies to boost your SEO with backlinks. These strategies are:

• Use ChatGPT to generate engaging content and outreach emails

• Leverage Reddit to find niche communities and build relationships

• Create infographics and visual assets that attract links

• Guest post on authoritative websites in your industry

• Use HARO to get featured in high-profile media outlets

Before we dive into each strategy in more detail, let's take a look at some stats for this year.

SEO Statistics for 2023: What You Need to Know

SEO is constantly evolving and changing. To stay ahead of the competition, you need to keep up with the latest trends and data. Here are some of the most important SEO statistics for 2023 that will help you optimize your website and rank higher in Google.

Here are the main points:

• Google’s market share and search volume

• The importance of organic traffic and ranking factors

• The rise of voice search and video SEO

• The impact of mobile SEO and Core Web Vitals

• The best practices for backlinks and keywords

Google’s market share and search volume

Google is still the dominant search engine in the world, with a market share of 86.6% as of January 2023 (Statista). That means that most people use Google to find information, products, and services online.

According to Worldometers, Google processes over 7 billion searches per day, which translates to 81,000 searches per second. That’s a lot of potential traffic for your website if you rank well for relevant keywords.

The importance of organic traffic and ranking factors

Organic traffic is the traffic that comes from unpaid search results. It’s one of the most valuable sources of traffic for your website because it indicates high relevance, quality, and authority.

According to BrightEdge, organic search generates 53.3% of all website traffic, which is more than any other channel. SEO leads also have a 14.6% close rate, compared to 1.7% for outbound leads (HubSpot).

But how do you rank well in organic search? Google uses over 200 factors in its algorithm to determine the ranking of websites (Backlinko). Some of the most important factors are:

• Content: The quality, relevance, freshness, and length of your content

• Backlinks: The number, quality, diversity, and relevance of links from other websites

• RankBrain: Google’s artificial intelligence system that understands user intent and context

• User experience: The usability, speed, design, and engagement of your website

• Technical SEO: The optimization of your website’s structure, code, security, and performance

The rise of voice search and video SEO

Voice search is the use of voice commands to perform a search query on a device. It’s becoming more popular as people use smart speakers, smartphones, and other devices that support voice recognition.

According to Juniper Research, voice-based ad revenue could reach $19 billion by 2022. Voice search also has a different behavior than text-based search. People tend to use longer phrases, natural language, and question words when they use voice search.

To optimize your website for voice search, you need to:

• Use conversational language and tone in your content

• Answer common questions and queries related to your topic

• Use schema markup and structured data to provide rich snippets and featured snippets

• Optimize your website for mobile devices and local search

Video SEO is the optimization of your video content for search engines. Video is one of the most engaging and popular forms of content online. According to Cisco, video will account for 82% of all internet traffic by 2022.

To optimize your website for video SEO, you need to:

• Create high-quality, relevant, and informative videos that provide value to your audience

• Use keywords and phrases in your video title, description, and tags

• Embed your videos on your website and use schema markup and structured data to provide rich snippets

• Upload your videos to YouTube and other video platforms and optimize them for discovery and ranking

The impact of mobile SEO and Core Web Vitals

Mobile SEO is the optimization of your website for mobile devices. Mobile devices account for over half of all web traffic worldwide (Statista). Google also uses mobile-first indexing, which means that it crawls and ranks your website based on its mobile version.

To optimize your website for mobile SEO, you need to:

• Use a responsive design that adapts to different screen sizes and orientations

• Use a fast and reliable hosting service that minimizes loading time

• Avoid using pop-ups, interstitials, and other elements that block the content or annoy the user

• Use a simple and intuitive navigation that makes it easy for the user to find what they need

Core Web Vitals are a set of metrics that measure the user experience of your website. The Core Web Vitals are:

• Largest Contentful Paint (LCP): The time it takes for the largest content element to load on the screen

• First Input Delay (FID): The time it takes for the browser to respond to the first user interaction

• Cumulative Layout Shift (CLS): The amount of unexpected layout changes that occur on the page

To optimize your website for Core Web Vitals, you need to:

• Use optimized images, videos, and fonts that reduce the file size and loading time

• Use lazy loading, caching, and compression techniques that improve the performance

• Use a stable layout that prevents elements from shifting or jumping on the page

The best practices for backlinks and keywords

Backlinks are links from other websites that point to your website. They are one of the most important ranking factors for SEO because they signal to search engines that your content is valuable, relevant, and trustworthy.

According to Backlinko, the #1 result in Google gets approximately 32% of all clicks. The more quality backlinks you have, the higher your website will rank in Google and other search engines.

To get more backlinks for your website, you need to:

• Create high-quality, original, and engaging content that provides value to your audience

• Promote your content on social media, email newsletters, forums, blogs, and other platforms

• Reach out to other website owners, influencers, journalists, and bloggers in your niche and pitch them your content

• Guest post on authoritative websites in your industry and link back to your website

• Use tools like ChatGPT to generate outreach emails that persuade other website owners to link to you

Keywords are words and phrases that users type into search engines to find what they are looking for. They are essential for SEO because they help you target the right audience and match their search intent.

According to Ahrefs, the average page in the top 10 results ranks for nearly 1,000 other relevant keywords. The more relevant keywords you target, the more organic traffic you can get from Google and other search engines.

To find the best keywords for your website, you need to:

• Use tools like ChatGPT to generate keyword ideas in seconds based on your topic or niche

• Use keyword research tools like Ahrefs or Semrush to analyze the search volume, difficulty, competition, and trends of your keywords

• Use long-tail keywords that are more specific, less competitive, and have higher conversion rates

• Use semantic keywords that are related or similar to your main keywords and help Google understand the context of your content

1. Use ChatGPT to generate engaging content and outreach emails

ChatGPT is a natural language processing chatbot that can help you with various SEO tasks, such as generating content, writing title tags and meta descriptions, creating schema markup, and more. You can use it to jumpstart the process of creating engaging content that attracts backlinks, as well as outreach emails that persuade other website owners to link to you.

To use ChatGPT, you need to sign up for an account and type a prompt in the message bar at the bottom. For example, if you want ChatGPT to help you write a blog post about copywriting, you can type something like this:

Create a list of five possible blog ideas that teach people different aspects of copywriting. Include a brief blurb about what the article will cover, as well as the five most important points to include.

Then, create a list of relevant keywords in this industry. Create a table and list the keywords, the search volume, top of page bid (low range), top of page bid (high range), and the competition.

Then, create a list of relevant links to other copywriting material. Draw from websites such as www.[your website].com, as well as other relevant sources.

ChatGPT will then generate a response based on your prompt and perform keyword research for you, and start finding those backlinks for you to integrate into your writing.

2. Leverage Reddit to find niche communities and build relationships

Reddit is a social media platform that hosts thousands of subreddits, which are communities dedicated to specific topics, interests, or niches. You can use Reddit to find and connect with your target audience, as well as generate backlinks for your website.

To use Reddit for SEO, you need to:

• Find relevant subreddits that match your niche and audience. You can use tools like RedditList or Subreddit Finder to discover popular and trending subreddits in your industry.

• Join the subreddits and follow their rules and guidelines. Don’t spam or self-promote your website, as this will get you banned or downvoted. Instead, provide value and contribute to the discussions.

• Share your content only when it’s relevant, helpful, and engaging. Don’t just drop a link and leave. Instead, write a compelling title, a brief summary, and a call to action. Encourage feedback and comments from the users.

• Build relationships with the moderators and influencers in the subreddits. They can help you gain more exposure and credibility in the community. You can also collaborate with them on projects, events, or promotions.

• Monitor your results and track your performance. You can use tools like Reddit Insight or Later for Reddit to analyze your posts, comments, upvotes, downvotes, traffic, and conversions.

3. Create infographics and visual assets that attract links

Infographics are visual representations of data, information, or knowledge. They are one of the most effective ways to attract backlinks for your website because they are:

• Easy to understand and digest

• Eye-catching and appealing

• Shareable and viral

• Linkable and embeddable

To create infographics and visual assets that attract links, you need to:

• Choose a relevant and interesting topic that resonates with your audience. You can use tools like ChatGPT to generate topic ideas based on your niche or keyword.

• Research and collect data and information from credible sources. You can use tools like Statista or Google Trends to find statistics, trends, and facts related to your topic.

• Design and create your infographic or visual asset using tools like Canva or Piktochart. You can use templates, icons, colors, fonts, and charts to make your infographic or visual asset attractive and professional.

• Optimize your infographic or visual asset for SEO by using keywords, titles, descriptions, alt tags, and schema markup. You can also use tools like ChatGPT to write these elements for you.

• Promote your infographic or visual asset on social media, email newsletters, blogs, forums, and other platforms. You can also use tools like ChatGPT to write outreach emails that persuade other website owners to link to or embed your infographic or visual asset.

4. Guest post on authoritative websites in your industry

Guest posting is the process of writing and publishing an article on another website that is relevant and authoritative in your industry. It’s one of the most effective ways to get backlinks for your website because it helps you:

• Showcase your expertise and credibility

• Reach a wider and targeted audience

• Drive traffic and leads to your website

• Build relationships with other website owners and influencers

To guest post on authoritative websites in your industry, you need to:

• Find potential guest posting opportunities by using tools like Ahrefs or Semrush to identify websites that accept guest posts in your niche. You can also use Google search operators like “your keyword + write for us” or “your keyword + guest post” to find relevant websites.

• Pitch your guest post idea by writing a personalized and compelling email that introduces yourself, explains why you want to guest post on their website, proposes a topic idea that matches their audience and content style, and provides some samples of your previous work. You can also use tools like ChatGPT to generate pitch emails for you.

• Write your guest post by following the guidelines and requirements of the website. You should write high-quality, original, and engaging content that provides value to their audience. You should also include a bio section at the end of the article that introduces yourself and links back to your website.

• Promote your guest post by sharing it on social media, email newsletters, blogs, forums, and other platforms. You should also respond to comments and feedback from the readers.

5. Use HARO to get featured in high-profile media outlets

HARO stands for Help A Reporter Out. It’s a service that connects journalists with sources who can provide expert insights, quotes, or stories for their articles. It’s one of the best ways to get backlinks from high-profile media outlets such as Forbes, CNN, or The New York Times.

To use HARO for SEO, you need to:

• Sign up for an account and choose the topics that match your expertise and industry. You will receive daily emails with queries from journalists who are looking for sources in those topics.

• Respond to relevant queries by writing a concise and informative email that answers the journalist’s question, provides your credentials and bio, and includes a link to your website. You should also attach a high-resolution photo of yourself or your logo. You can also use tools like ChatGPT to write responses for you.

• Follow up with the journalist by sending a thank you email and asking them to notify you when the article is published. You should also monitor your email and phone for any follow-up questions or requests from the journalist.

• Promote the article by sharing it on social media, email newsletters, blogs, forums, and other platforms. You should also thank the journalist and the media outlet for featuring you.

Process Automation

Here are some additional details on how to automate the process, use ChatGPT and other ai platforms, and boost rankings in the most cost effective and time efficient way possible:

• To automate the process of finding and responding to relevant subreddits, you can use tools like Reddit Marketing Pro or Reddit Dominator. These tools can help you find subreddits based on keywords, analyze their engagement and activity, schedule and post your content, and track your results.

• To automate the process of creating infographics and visual assets, you can use tools like Visme or Venngage. These tools can help you create stunning infographics and visual assets in minutes, using templates, icons, charts, and animations. You can also use tools like ChatGPT to generate captions, headlines, and descriptions for your infographics and visual assets.

• To automate the process of finding and pitching guest posting opportunities, you can use tools like Ninja Outreach or Pitchbox. These tools can help you find websites that accept guest posts in your niche, filter them by metrics like domain authority and traffic, send personalized and automated emails, and follow up with them.

• To automate the process of finding and responding to HARO queries, you can use tools like HARO Helper or HARO Link Builder. These tools can help you filter queries by topics, keywords, and media outlets, send automated and customized responses, and track your mentions and backlinks.